VIDEO IS THE KEY TO ENGAGE WITH TEENS

December 15, 2011 - Admin

For businesses that offer products and services for teenagers, statistics show that having a video should be one of the most important tactics on the online marketing strategy. Teens absolutely love video, are more opened to share content online and tend to follow trends. According to the report "Social Media and Young Adults", from the Pew Review Center, 73% of the teenagers online are using social sites, and YouTube is the number 1. Although the data shows that video is the key to engaging with teens, the challenge relies on how to communicate with this generation in a proper way.

Reel SEO conducted a series of interviewees as part of Social Media Optimization Conference panel, "Teen Entrepreneurs Give the Inside Scoop on Social Media". The research brings suggestions from teenagers who are web entrepreneurs that can help marketers and business owners think about their future online video strategies to catch this young audience. As a summary of the findings, keep in mind that teenagers like videos with humor, music, easily sharable, interactive, and a storytelling series. In addition, those same kids prefer to watch interesting content, instead of "traditional ads", even if it has the support of a brand.

HOW LEADING FASHION BRANDS ARE EMBRACING ONLINE VIDEO

December 14, 2011 - Source

Prohibitively high costs have historically kept TV out of the media mixes of all but the most securely backed fashion brands. But the web has given brands an opportunity to cheaply host and distribute video content for the first time, and many are now developing video content to bolster their online and offline retail businesses. Cecilia Liu, digital marketing manager at Kate Spade New York, says that video had long been on the back burner for Kate Spade before it released its first "major" video in the spring of 2009. It wasn't until Kate Spade's ecommerce business started to take off that the opportunity to make campaign images "more alive, interesting and interactive … through video" became clear, she says.

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ONLINE VIDEO IMPACTS CONSUMER BEHAVIOR

November 22, 2011 -Admin

Besides the fact that video increases brand awareness, online presence and higher indexing on search engines, what causes many marketers and business owners to utilize video content is how effectively it impacts consumer response. According to Com Score, consumers who watch video spend at least two more minutes on a website. An Internet Retailer 2010 report stated that consumers who watch product videos are 85% more likely to buy compared to those who do not watch. B2B companies can benefit from video too, as 65% of U.S. executives surveyed by Forbes answered they visit a vendor's website after viewing a work-related online video.

How about having a TV show?

November 9, 2011 - Admin

Have you ever thought about having your own TV show? For companies that look for a creative ongoing process of engagement with current customers and leads, this is a great option that combines compelling aspects to promote a brand. And yes, it is possible to have your own weekly or monthly TV show inexpensively. The simplicity that social media and video sharing websites have brought to broadcast video content enables even small businesses to think about this powerful online marketing strategy. In fact, significant 77% of marketers plan on increasing their YouTube and/or video marketing efforts, according to the Social Media Marketing Industry Report 2011.

As it is now possible to create your own channel for your branded programming, the focus relies on both the creative and production sides. For example, a company can develop a weekly show or web series to engage and entertain audiences while also informing them at the same time. One of the best aspects of branded programming is that mixing the commercial organically into the show's content decreases the chances of getting the promotional message ignored by the audience. Beyond that, the TV show could be used to cover all company's events, product launches, and holidays' specials.

What do you want on the screen?

October 26, 2011 - Admin

When you decide you want a video of your clinic, mall or ballet studio you need to think about a more specific – and important – component. What's the goal of the video? Do you want to give viewers a general overview, telling the story about your business? Do you want a series of videos that highlight you as an expert on particular topics? Would it be more helpful for those on your site to understand specifics of your products. Think about it. A video can be used to educate your audience, entertain your audience or create awareness around the benefits of your products or services. The list is big and can include product reviews, behind the scenes, case studies, events' coverage, success stories and so on. Which option is better? You may be surprised how each of them reach a unique audience and grab new customers. When it comes to video content, the more the merrier!